Experienced Business Executive

About Shawn O’Day

Shawn is a former GE executive in a career that spanned 33 years.  His career began as a Field Service Engineer working with airlines throughout South America, Australia and the South Pacific.  In 1994, he was accepted into GE’s highly selective Global Marketing & Sales Leadership program.  Upon graduation, Shawn progressed through a number of roles at GE including 6-SIGMA Master Blackbelt and marketing roles driving strategy for commercial, business aviation and military programs. In 2008, Shawn was promoted to Chief Marketing Officer where he was instrumental in the creation of GE’s Business & General Aviation division and the launch of multiple products including GE’s Passport, Catalyst and Affinity engines.  At the time of his retirement from GE, Shawn was responsible for marketing, branding and strategy for a $2B business that spanned business & general aviation, propellers, aviation components, services and electrical power systems.

A Look Inside Shawn’s Career

Professional Achievements

  • 1987: Graduate of Embry-Riddle Aeronautical University
  • 1994: Accepted into GE’s Global Marketing & Sales Leadership Program
  • 2000: GE 6-SIGMA Master Blackbelt
  • 2008: Promoted to CMO of GE’s Business & General Aviation Division
  • 2012: Recognized by Diversity MBA as one of their Top 100 under 50
  • 2020: Launched Shawn O’Day Consulting, LLC
Multilingual, Outdoorsman

More About Shawn

Shawn is a native of Guaynabo, Puerto Rico and speaks fluent Spanish and Portuguese. 


As an avid snowboarder, mountain climber, mountain biker and offshore sailor he is never afraid of tough challenges.