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“The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.”  William Arthur Ward As a business consultant, offshore sailor and racer, this quote brings to mind the great number of parallels between sailing and navigating a business to its destination. However,...

There are megabytes of information online regarding both "push" and "pull" strategies for reaching your customers and driving sales. These strategies have been extensively covered in marketing texts, articles and on the internet. As a quick primer: Push:As the name implies, this is basically a push of your...